Digital marketing is one of the fastest-growing industries and an increasingly vital skill-set. This program is designed to facilitate life-long learning and bite-size acquisition of digital marketing and analytics skills and academic knowledge. Graduates will be able to fulfill the role of a marketing professional specializing in digital marketing strategies and use techniques and tools such as web design, content marketing & SEO, digital and mobile analytics, social media marketing strategies, pay-per-click advertising, and email marketing.
The Digital Marketing & Analytics program is tailored for high school graduates and working professionals who wish to acquire emerging skill-sets in the digital marketing field and provide skills upgrading opportunities for those in the digital marketing profession. This program is designed to help students stay relevant and keep up to date with the digital marketing and digital analytics industry.
Program Learning Outcomes
Upon graduation, students can expect to find employment in a broad range of marketing positions across Canada, in both the public and private sectors. Graduates may apply to work in professional occupations in advertising, and marketing.
Potential position titles include Digital Marketing Specialist, Digital or Online Marketing Analyst, Social Media Marketing Specialist, Customer Service Representative.
Intake: Fall 2021
Duration: Eight Months (Two Semesters)
Domestic Students: $12,800
International Students: $16,800
An internship is an academic work term that allows students to integrate classroom studies and theories with relevant work experience. The model is based on the principle that an academic program connected with industry experience provides the most successful foundation for graduates to become future leaders in the workforce.
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